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The Telstra Plus loyalty program regularly sends communications to update customers on the latest offers and promotions available to them. Each email includes key details at the top, such as the customer's membership tier and total points balance. However, the current design presents this information in plain lines of text and numbers, which can be difficult to engage with and doesn't make the information immediately clear.

I explored several design options to improve how this crucial information is presented. The goal was to create a more visually engaging and intuitive layout that allows customers to quickly understand their membership status and points balance at a glance. By leveraging design principles such as hierarchy, contrast, and visual cues, we can ensure the information is both easily digestible and more impactful, leading to a better overall customer experience.