Conceptual header illustrations
Digital and print.
A selection of header concepts designed and created in Figma for Telstra’s communication channels.
One.
The communication for the switch from Telstra TV to Fetch is part of a broader series, each focusing on a different aspect of the transition. For this piece, the design aims to convey the experience of watching TV with Fetch, without directly showing the TV or the device. Through a subtle animation of flickering light, we evoke the feeling of an all-night movie binge, suggesting the glow of a screen without being too literal. This approach is intended to create an emotional connection while reflecting Fetch’s seamless, engaging entertainment experience.
Alternative illustration concept designs.
Two.
Direct Mail die cut design with alternative eDM designs.
These designs draw on a surrealist aesthetic, aligned with the new Telstra design toolkit. They complement the previous communications while introducing a fresh visual approach. By playing with scale and repetition, these designs create a sense of intrigue and visual interest.
Three.
eDM Design for Telstra's "Moving Home" Channel
The design concept for Telstra's Moving Home program focuses on the idea of maintaining an uninterrupted connection during the moving process. To visually represent this, we use a Jenga-inspired stack of home appliances and electronics, all symbolizing devices that rely on Wi-Fi. This visual metaphor highlights how Telstra keeps everything connected, even during the transition.